miliflyer.blogg.se - Nike champions the go getters

NIKE CHAMPIONS THE GO GETTERS FULL
NIKE CHAMPIONS THE GO GETTERS CODE

In addition, the second half of the campaign went live on national Computer Science Education Week, to raise awareness on young girls of color and the need for inclusivity across the Tech industry.įrom concept development, creative direction and campaign launch, 'All For 1' was executed across, YouTube, social amplification and Nike and PAPER's social handles. To set the 'All for 1' campaign up for success, the strategy included launching on Giving Tuesday, a global day of giving in order to provide a powerful opportunity for Nike to foster a purpose-driven culture during the holidays while showcasing local heroes of color.

Showcase how the heroes of tomorrow don't wear capes, they wear Nikeĭeveloping and driving two different campaigns, PAPER executed a digital and social strategy aimed at driving awareness of Nike's 'All For 1' ethos and new Air Force 1 sneaker via custom video and still campaign assets.

Interrupt the holiday noise and rush with an unexpected ad campaign that focuses on diversity and inclusion.

Target Millennials & Gen-Z on show them through a unique lens on the power of impacting their communities.

at a time.Ĭapturing these subjects wearing AF1 Triple Blacks across all video and still creative, Nike and PAPER successfully featured these two mission-driven organizations in order to boldly push boundaries, spark important conversations and shine a light on multicultural communities. We followed the organization on a journey of collecting over 100K shoes for homeless and disadvantaged communities across the U.S., giving viewers a window into how diverse creative generations are changing the world one AF1 Triple Black shoe. Welcome to a day in the life of the charity, Kicks 4 the City.

NIKE CHAMPIONS THE GO GETTERS CODE

This past holiday season, we showcased dynamic movers and shakers through a docu-style digital content series with ‘All for 1 - an ethos of hard work, grind and a mentality of unbreakable hustle.Īs bright-eyed and bushy tailed go-getters, select members of non-profit, Black Girls CODE discussed their future goals while also emphasizing the limitless achievements they are able to make thanks to Black Girls CODE and its inherent ‘All for 1’ attitude.Įveryday, they're hustling. In anticipation of its AF1 Triple Black release, Nike and PAPER shined a light on the strength and resilience of young, diverse champions.

NIKE CHAMPIONS THE GO GETTERS FULL

The future is now looking bright and full of activism, thanks to Nike and PAPER's 'All for 1' campaign which highlighted those who are breaking ground in their communities. No, it's the next generation of young leaders.